We’ve all been in that position where you’re standing in the middle of the makeup aisle, and as you look up and down the rows, you see countless options of mascara. There are so many choices, and all of them seem to be promising the same results - longer, more voluminous, and eye-catching lashes. But as we all know, not all tubes of mascara are alike. And if you ask a friend or sales associate which mascara to get, they may have a different mascara wand preference or need than you. We’re all tired of dealing with this kind of ritual struggle when buying mascara, so today, we’ve decided to share some industry knowledge so you have everything you need to know about mascara wands.

Understanding Eyelash Differences
It’s not just for merchandising intrigue that each brand and variety of mascara has a differently shaped wand. Sure, the manufacturers often assign the mascara wand a cute color or exciting packaging to spice up their merchandising efforts, but there’s a practical purpose involved, too; and it starts with understanding the differences between eyelash types.

It may come as a surprise to you, but no two sets of eyelashes are the same. Think of it the way you’d consider the hair on your head. If you have dry, curly hair, your hair care needs will be different from your friend who has straight, oily hair. The same is true of eyelashes.

We all have a natural texture and length to our lashes that are unique to each individual. Then, when you add environmental damages, like eyelash extensions, medical treatment, poor care when removing makeup, eyelash curlers, etc., the varieties of lashes change even more.

So, what do eyelash types have to do with a mascara wand? Some mascara wands are tailored to cultivate particular looks and are geared towards specific eyelash types.

Eyelash Types
Since we all have different eyelash types, let’s delve into each of those and what kinds of mascara wands work best for your individual needs.
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